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Future Gmail Innovations

Future Gmail UX UI Innovations

Someday, these innovations will find their way into email, perhaps via Google (Gmail), perhaps not. Ask yourself, which of these do I need now? And which do I fear others will use against me? Sometimes innovations have unintended consequences. How would you A/B test these features?

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Visualizing Colloboration and Workflow

Visualizing Colloboration and Workflow

I have a seen a lot of bad diagrams and schematics for collaboration and workflow, I am sure you have too. Here is one I like but it’s basis in I Ching. The reason I like this depiction is that It has a globe behind it, so it looks “global” It has steps or phases […]

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How to select customer segmentation schemes mindset or behavior or both? part 1

All customers are unique individuals, and therefore have unique mindsets. For every existing category of product (or service) and every new category, you can dream up segmentation schemes. You can use characteristics of the customers’ mindset, usage scenarios, buying behavior, channel preferences, brand preferences; all sorts of “reasons” to define your segmentation schemes. You make […]

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SCG ROI Template

SCG General purpose ROI framework

ROI means “Return on Investment”. This is a simplified financial notion that allows managers to determine whether it make sense to take some course of action. We do this intuitively all the time, and many of us do this with numbers for our companies weekly. ROI for capital investment and more recently, Marketing and Advertising […]

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SCG Chris’s seminar topics

Chris’s seminar talks and invited presentation topics 2013 1. Social Media Sensing. Using new analytics methods and feeds : Determining competitive intelligence at scale, and finding specific market opportunities and influencers in those markets. How does Social Media Analytics feed the needs of marketing, product development, and later social media marketing and community management? Time, […]

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Global Metric for Educational System VCI

Global Metric for Educational System Value Creation

This diagram represents a holistic metric we developed for a system of charter schools in California in 2009. It illustrates the connections to various inputs (influences) and outputs across a wide range of stakeholders. You can see how this might apply to private sector firms in a similar situation. Examples would be Sustainability, Triple Bottom […]

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dynamic graph ontology_build

Social Graphs enable a form of Data Mining

Social Graphs are all the rage. Why? Because the connecting structure allows the relationships to be navigated and mined [i.e. data mining] to provide new forms of value creation for users, customers, and the companies which own the graph data model. Facebook is the predominate example, where they use it for targeting audiences for focusing […]

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BigData BigProcess V2

The Way of Four: Data Decisions Allocations and Actions

Changes (marked with a delta) drive differences to be accumulated, surfaced, decided upon. This gives rise to allocation changes: priorities, initiatives, customers, products, research. Allocations are required to deliver actions. Even at the individual level, we “allocate” our attention, commitment, and will in order to deliver actions.

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Five Categories of Business Success

Categories of Business Success “CIA-PD” * 1.Centralize what was distributed (Nasdaq) 2.Innovate new products and categories (Apple) 3.Accumulate and Centralize (Google, Facebook) 4.Process and distribute to consumers what was distributed across sellers (Exxon) 5.Distribute what was centralized (Walmart)   *So everyone can remember, “Central Intelligence Agency / Police Dept”   Comments: Name the two I […]

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