Tag Archives | branding
Visual Gaps Diagrams for Brand Strategy

Visualizing Brand Gaps Diagrams

These diagrams are meant to oversimplify a few concepts for getting started on the data and measurement aspects of Brand strategy as part of the Marketing discipline. We are in the early days of scientific method creeping into Brand Marketing.  

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Brand Gap between customers and company

Bridging the Brand Gap starts with revealing differing points of view

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Brand Art+Science

The Right Story Informed By the Right Data We provide Brand strategy and measurement that catalyzes leaders to grow their organizations through critical transition years and volatile markets. In the era of naked brands and big data, the art of strategy and the science of measurement are needed more than ever in order to help […]

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