In this diagram, we see that several different disciplines work together to achieve relevance in Marketing Communications, or Advertising Strategy. Relevance is not a yet a button that you click, or an option on a targeting platform that you are using. It’s the culmination of research, planning, and execution, which must include a feedback loop […]
Archive | visual proof
RSS feed for this section
Visual Proof: Why is attaining Relevance in Advertising so Hard?
Many people and companies, assume that relevance is a property of the audience (or audience member), or conversely a property of the advertising (image, copy, placement). Well, it’s neither. It’s a property of the relationship between audience, message, product, and the time and placement of the advertising itself. It’s a meta-property. This is best viewed in […]
@Skyfollow
-
The Data Driven Wheel of Growth January 24, 2017
-
Skyfollow Consulting Group: Beyond the Clouds June 29, 2012
- Social Media Chaos from tools, content, and brands explosion July 3, 2012
- Why Competitive Intelligence? July 3, 2012
- New Categories for New Products for Capturing Mindshare July 21, 2012
-
The Data Driven Wheel of Growth January 24, 2017
-
Your CRM data tells an incredible story that should reveal your future success (or demise) November 21, 2016
-
CRM Reveal Solution Engagement October 21, 2016
-
UI design pattern for allowing per-user source-target mapping rule edits July 1, 2014
-
From Insight to Innovation: The CMO’s Role using the Digital Customer Journey May 27, 2014
alignment
analytic allocation
analytics
analytics process
analytics scorecard
art
balanced scorecard
bias
big data
brand
branding
brand metric
chart
context
data actions
data allocation
data decisions
decision
decision allocation
decision analytics
decision process
diagram
diagrams
featured
framework
gaps
intelligence process
marketing
measurement
media
metrics
model
perception
rankings
return on investment
roi
science
segmenting
stakeholders
structure
surveys
value creation
value destruction
vci
visualization