You cannot engage in conversation unless you first Listen. You cannot engage customers unless you know what they want and what their alternative choices are now. You cannot beat the competition until you know what they have and what they don’t have now. It helps to have a hint where there are going too…… Here weiter lesen…

This introduction presentation describes some of the reasons why Social Media Analytics is valuable and in particular why it would appeal more to established companies with established products. We show here a few examples and some key original frameworks that we created to help you see the applicability and relevance in your strategy and decision weiter lesen…

This is the first in our series of “View from the Top: Leading academics speaking on Social Media Potential and Challenges” Interviewed by Chris Rigatuso for SCG, December 2009 CR: Hi Randy, good to see you again. Glad to see that UCLA and UC Berkeley are still collaborating……let’s get started on our topic: Social Media weiter lesen…

In the earlier posts (Parts 1, 2 and 3), we discussed using Facebook Ad Manager for creating targeted Ad campaigns and Google Analytics to analyze the clicked-through visitors from these campaigns on the e-commerce ticketing site. We then measured the conversion rates and ROI across all our campaigns and individual Ad placement results using the weiter lesen…

In our previous post, we looked at sales funnel analysis for Facebook Ad campaigns using Google Analytics for the Fox Theatre online ticketing along with the challenges of shopping carts integration when performing e-commerce analysis. We started with 10 Ads (each with an AdImage) across 3 different ticket prices (ticketing types) and got it down weiter lesen…