About chris

Author Archive | chris

New Categories for New Products for Capturing Mindshare

  As software architectural deployments shift and as new buzz words proliferate, there is always a race to capture the new “real estate” of mindshare for differentiation and attention. Big Data at first meant technology to enable analytics, then arose Big Data Analytics solutions (and platforms), which in turn enabled decisions about customers, products and […]

Read full story · Comments { 0 }

Why Competitive Intelligence?

Competitive intelligence means different things to different people, even within the same company. It requires a definition specific to your firm, your people, your budget and your goals and your product and market maturity. It runs the gamut from anecdotal evidence to detailed feature, function, performance discovery sessions run by engineers and expert users. Sometimes […]

Read full story · Comments { 0 }

Social Media Chaos from tools, content, and brands explosion

SCG from Skyfollow on Vimeo.

Read full story · Comments { 0 }
social media analytics consulting and ROI maximization

Skyfollow Consulting Group: Beyond the Clouds

Read full story · Comments { 0 }
Why Market Research?

Why Market Research?

Market research is old discipline with a changing set of tools and models. The emergence of audience data and real time bidding in the Advertising (Display) and DSP markets, has created a new mileau from which to measure audience response or “market research”. Slowly the painstaking notion of statistical methods on old outdated static data […]

Read full story · Comments { 0 }